To promote the basketball 1ON1 challenge “YOU CAN’T TEACH HEART c/o Berlin Hosted by KICKZ.COM in Honor of the Nike Adapt” we created a viral teaser as part of the communication concept prior to the event.
Concept & Production: Tom Gabrea / POSITIVE INC.
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– YOU CAN’T TEACH HEART c/o Berlin – Berlin Ballers, where you at?! In celebration of the global release of self-lacing shoe sensation Nike Adapt BB we call upon Berlin’s basketball community to meet us at E-Werk on February 7th. Prove your game! We are looking for 8 challengers to compete in a 1 ON 1 tournament against 8 pre-selected players coming out of Berlin’s basketball scene. All 16 players will weartest the strictly limited Nike Adapt BB during their 1 ON 1 matchups more than a week before its official worldwide release! The main prize for winning the tournament is a KICKZ voucher worth 1.500 Euro, plus a pair of the strictly limited Nike Adapt BB. To take part in the open shootout to qualify for the main tournament is free without registration. All you have to do is show up at E-Werk by 7:00 pm. Hit the link in our story for all the details! #nike #adapt #nikeadapt #kickzcom #nevernotballin