Event Concept & Production

In celebration of the global release of the self-lacing shoe sensation Nike Adapt BB we created  a never before seen 1ON1 format incl. promo & recap communication that called upon Berlin’s basketball community to prove their game in a futuristic indoor setup that payed tribute to the products trail blazing look & feel .

Concept & Production: Tom Gabrea / POSITIVE INC.

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– YOU CAN’T TEACH HEART c/o Berlin – For the upcoming Launch of the revolutionary, self-lacing basketball shoe sensation NIKE ADAPT BB we called upon Berlin’s basketball community to take part in a unique 1 ON 1 basketball tournament. The competition started with an open shootout, having 70 ballers going against each other. The best 8 qualified for the main tournament. All 16 players had the privilege to test the strictly limit Nike Adapt BB in their matches. Young gun @marcwilliamfriederici won the tournament and excited the crowd with his spectacular marksmanship. Congrats to Marc and thank you to all our competitors! It was an honor to host you. See you next time! The Nike Adapt BB will be available at KICKZ starting February 17th, 2019. Only 7 Days to go! Hit the link in our bio. @nikebasketball @faristheferocious @cliff.goncalo @aaronjlcastro @simonpaulsgram @roulbln @dodji_bplr @kevin_bplr @ebi_bplr @positive_inc @shoortyy35 #Kickzcom #nevernotballin #NikeAdapt #NikeBasketball #BerlinBasketball #Berlin #bball #hoops #1on1 #ycth #youcantteachheart #hypecourts #basketballlovers#thedropdate

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