Brand Campaign

For Nike Sportswear & Lodown Magazine we created and executed a concept that had the swoosh team up with three of the most prestigious sneaker stores from Germany. The customers of Asphaltgold, Overkill & Titolo got the chance to purchase the 2015 sneaker boots online and receive their order via special delivery. We followed bike messengers in 3 citys on their journey through the streets.┬áThe medley contains the five single episodes: ‘be dry’ / ‘be seen’ / ‘be warm’ / ‘delivery’ / ‘the crew’

Client: NIKE Sportswear & LODOWN Magazine
Agency: Positive Inc.
Direction: Modest Department
D.O.P.: Gerrit Piechowski
Edit: Gerrit Piechowski
Music: / Victor Brand
Photograph: Gregor Roske
Concept & Production: Tom Gabrea / POSITIVE INC.











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