For ADIDAS in cooperation with KICKZ & ALBA BERLIN we created and produced the “AS1 Creators Summer League”, a basketball activation that went over 4 months and featured the best players of Berlin and Germany. We built and customized a new court in the old Magdalena club location Alt-Stralau 1 by the spree river and curated 10 teams that played for the crown from June till September 2017. The activation included 10 game days, lotta basketball action, entertainment performances and the visit of NBA superstar Kelly Oubre.
Take a look at the recap of the opening event after the jump!